Expo Africa is the first ever Business-to-Business (B2B) tradeshow dedicated to African business owners and business professionals to showcase their products to Malaysia where it will be the gateway opportunity to the Asian market. This event is established to promote bilateral trade between Africa and Asia through Malaysia.

Africa and Asia, both being the largest two continents in the world will be leading the global economy in the future. Asia being the largest continent is expected to top 50% of the Global Domestic Product (GDP) by 2040 and drive 40% of the world’s consumption, representing a real shift in the world’s centre of gravity. Meanwhile, Africa whose 16% of world total population (19 median age; the youngest continent), have been showing significant growth in purchasing power; 4.8% per capita growth in 2 years. The estimated value of African market is estimated to reach a whooping 12 trillion USD by 2050.

This event will bring together the world’s biggest market in providing both parties an endless opportunity that one can’t imagine. Due to its enormous number of consumers from both continents, there lies a huge potential for international investment, from other parts of the world. Suitable with the event tagline, this time we will surely be able to embrace Africa in other parts of the regions; Kumbati Africa.

The global economy, Malaysia included, continues to endure the severe challenges of the COVID-19 pandemic. This black swan event has affected Malaysians of every ethnicity and social strata as well as workers in both the public and private sectors. Whole industries faced upheavals, and many of our day-to-day interactions are now conducted virtually.

Malaysia has embarked on its digitalisation journey since 1996 with the introduction of the Multimedia Super Corridor. Through this initiative, the country has recorded some success stories, such as attracting domestic and foreign information and communication technology (ICT) companies to operate in specific economic zones.